The Company

Broadcast, Digital Media and Distribution Servcies

The Playroom

Omnilab Media's broadcast and distribution services division, The Playroom, is one of Australia's largest independent end-to-end facilitators and is uniquely positioned within the television and new media marketplace.

The Playroom offers clients a diverse range of production, post production, content aggregation, play-out, distribution and general media-related services. The Playroom has a history of innovation, reliable delivery and guaranteeing world class results. The Playroom's marketplace advantage is multifaceted. The task specific expertise, project related experience, dedication and discipline of the team, combined with the ultra competitive technologies, demonstrates the Playroom's ability to deliver on a range of broadcast and distribution requirements. The Playroom has a proven history in the ability to conceive and implement complex projects and initiatives on time and within budget, whilst ensuring all client needs are delivered at every level. The strategic philosophy of The Playroom is to stay ahead of the competition, embrace technological change, whilst maintaining the highest level of production, post-production and broadcast standards through unrivalled client service.

The Playroom also acknowledges the need for growing partnerships between production houses, channels, content clients, the television platforms and other new media service providers. The aim is to develop mutually beneficial relationships in a rapidly growing market. As a broadcast facility whose founding companies have been operational for over two decades, The Playroom complies with all national and international standards as regularly noted in the broadcast and online industry.

The Playroom’s Mission Statement

“Create media once, then store and distribute to many, through our full digital value chain”. This encompasses work flows from content creation through to the delivery and storage of media content.

The Playroom’s Charter

The Playroom’s charter is to supply our client’s improved work flows, the latest infrastructure, a shortening in lead-times and innovation around the movement and storage of media through our fully digital value chain, utilising state of the art technology and providing knowledge and service second to none.

The Playroom’s digital media hub in Yurong Street East Sydney, is where the foundation blocks have been laid for our media aggregation, preparation and distribution services business. This facility is the central hive for digital media movement and storage and allows our clients to digitally move media onto discreet online production infrastructure systems, broadcast and play-out solutions and into our near line and deep archive media storage centre. This central hive allows for multiple format or flavors to be stored, recalled and moved including; HD, SD, Pro Res 422, MPEG 2, and a vast array of other media resolution formats for delivery to platforms including; Subscription Television, IPTV, internet websites, and other platforms including Apple iTunes, Nine MSN, mobile phones to name but a few.

The Playroom Services

Currently our services to our clients include;

  • Project Management Services
  • Post Production Services
  • Media Services
  • Digital Media Services
  • Broadcast Aggregation and Delivery Services
  • Business Systems Services

Media assets both digitally traverse and are managed across the above listed services and across a vast range of equipment including; Apple’s Final Cut Pro, the AVID range of products and other industry standard editing devices. Channel branding equipment, broadcast servers, near line storage and deep archive storage systems.

The Playroom’s Vision

Is not only to provide our clients the latest innovations and technologies on the market today, but through our R&D programs, jointly develop both the future direction for their individual requirements and also to help shape the direction of our continually changing industry as a whole. The charter of this R&D group is to NOT focus on the now, but indeed on the future, developing ways in which we can stay ahead of the curve, developing flexible methods in which media rich content can be repurposed and monetised quickly and cost effectively in both new and exciting ways on not only traditional platforms but indeed within new market mediums and devices that are not even yet developed.

The Playroom is exceptionally and uniquely positioned to achieve these goals within the digital media marketplace.