THEPLAYROOM is Omnilab Media's broadcast and digital services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
Solutions
SWARM INTELLIGENCE

It is becoming increasingly difficult to distribute media to a single platform as the internet delivers a more global and more fragmented audience. You now need to manage and deliver multiple formats to many devices both on demand and live. And for some media organisations, the content still needs to be delivered to broadcast.
Enter the world of Swarm Intelligence.
Our systems and services enable you to comfortably manage your media and content, deliver it to a shifting audience and generate revenue from both traditional and developing means.
Swarm is a collaborative approach to digital media services using a collective of technology, knowledge and experience under the Omnilab Media collective group of companies.
A new way to approach media management via intelligent media capture, transformation and scaled storage, Swarm is designed to provide efficient distribution, metadata management, collaborative workflows and monetisation.
The Playroom's new digital media hub is the core of Swarms state of the art HD infrastructure, and is unique in the market. From HD digital broadcast to iTunes, IPTV and online video we have you covered as your total solution provider. We are already doing it for a range of top media clients not just talking about it.
So if you have a digital tape archive that is costing you money to store, ask us how Swarm can put those assets to work.
Contact info@theplayroom.tv for more information or call 02 9921 0312