THEPLAYROOM is Omnilab Media's broadcast and digital services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
THE PLAYROOM TURNS 10
A decade of successful business.......
SYDNEY, 31 August 2012— The Playroom, one of Australia’s largest independent end-to-end facilitators for the broadcast and digital media industries has celebrated its tenth birthday.
The company hired its first employee in July 2002 and launched in September of the same year in Artarmon playing out three Movie Network Channels (Movie 1, Movie Extra and Movie Greats) to the Optus and Foxtel platforms.
The following year saw The Playroom North Ryde launch playing out Ovation, Odyssey, Sky News and ACC channels and managing production, studio, audio suites, online, offline and graphics services for MTV, with MTV’s NZ channel joining the fold and being played out in 2006.
2007 saw a major move with The Playroom relocating to its current Yurong Street HQ along with MTV and undertaking a major building refit which included installing The Playroom Equipment Centre and library.
More clients and staff followed with The Movie Network Channels signing a multi-year contract in 2008 to supply play-out and associated services, including media and production, to one of Foxtel's leading providers.
In 2009 The Playroom built a new Apple FCP production environment for Qantas, launched the revolutionary new Playroom Digital Media Hub and added Starpics, FMC and Movie One HD to the growing number of channels it managed and plays out.
2010 saw the launch of Foxtel downloads, the commencement of its i-Tunes encoding aggregation service and the major launch of National Geographic channels being played out by The Playroom.
The company then launched the Wiggles IPTV service in 2011 as well as a new channel for Fox International, the FX channel in 2012.
In 2012 the Playroom also launched their new Interactive services division to work alongside the existing Media and Production services. This division provides clients the opportunity to develop deeper connections with their viewers.
The Playroom has moved from a simple playout facility to a fully fledged multi-platform digital media hub. As the growth in traditional and non-linear playout services including VOD (Video on Demand), TVOD (Transaction Video on Demand), SVOD (Subscription Video on Demand) and AVOD (Advertising Driven Video on Demand) continues the Playroom is perfectly positioned in the marketplace to meet client needs and deliver high quality services.