THEPLAYROOM is Omnilab Media's broadcast and digital services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
PLAYOUT WITH EFFICIENCIES
The Playroom now manages the playout and distribution of the National Geographic Channel, Nat Geo Wild and Nat Geo Adventure channels in Australia and New Zealand. The entire National Geographic team has moved into level 3 of our Yurong Street premises in the Omnilab Media building. In this way National Geographic can truly be integrated into our facility. The Playroom continually delivers National Geographic Channels as both an SD and HD experience uninterrupted, 24 hours a day across 3 dedicated channels on-air for Foxtel and Austar.
The National Geographic channel was launched in Europe and Australia in September 1997 and is now available in more than 315 million homes in 166 countries and 34 languages. In Australia National Geographic Channel reaches on average 1.6 million different people each week.
National Geographic MD Karin Simoncini said, “We are very pleased to be working with The Playroom and Omnilab Media who are providing National Geographic channels with broadcast services that give us the flexibility and localisation capabilities that are essential to ensure the channels’ growth and increased appeal to Australian viewers. We believe the Playroom is the right partner to support the growing technical and presentation needs of our group as we expand over the years ahead. We are looking forward to the opportunities our new partnership will bring.”