THEPLAYROOM is Australia's leading independent Broadcast and Digital Services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
MULTIPLE ZONE DIGITAL SIGNAGE
Sydney Airport is Australia’s international gateway and connects Sydney – Australia’s only global city – to other global cities and other parts of Australia. Sydney Airport is one of Australia’s single most important pieces of infrastructure. Located only eight kilometres from the Sydney CBD, Sydney Airport is conveniently located and offers a broad range of connections to other international, domestic and regional destinations.
Sydney Airport contains over 165 digital signage screens across 9 physical zones and 11 advertising zones and is the largest captive-audience digital signage network in Australia in a single venue.
The Playroom worked closely with Sydney Airport on the strategic planning for their signage network and recommended the solution be based on the optimal user experience as well as business requirements.
During the initial set up The Playroom provided creative design and production services as well as video integration and work-flow development, including the management and scheduling of advertising content from media vendors. The Playroom was also responsible for the negotiation of licenses for non-network content such as news and weather.
The Playroom manages output across all screens as well as the encode and transcode of media files on an ongoing basis.