THEPLAYROOM is Omnilab Media's broadcast and digital services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
Solutions
IPTV & BRANDED CHANNELS

We provide Brands and Content Owners the opportunities to distribute their video content as TV channels that are managed, operated and delivered through the Internet. Our platforms and expertise combine the best features from lean-back television experience and the interactive social nature of the Internet. We understand and deliver video-on-demand, streaming and subscription based access to content.
YOUR BUSINESS MODEL
We understand and can help define your business model, whether that is to earn revenue from day one through pay per view or purely audience engagement. Our reporting platforms can provide 100% accurate statistics in real time about everything that is happening on your channel.
CHANNEL ADMINISTRATION
We can provide a web based administration system and all you need is a computer with an Internet connection.
INFRASTRUCTURE
We provide and maintain the whole system infrastructure for you. This avoids additional costs to your budget for a dedicated technical team to maintain an expensive hardware and software infrastructure. This allows you to concentrate on content creation.
DISTRIBUTION
Distribution is the key and our platforms can be developed to deliver your content to your markets. By default your channel can be delivered to anybody in the world with an Internet connection. You can then define whether to restrict by country or IP address. No downloads.
For more information about how IPTV is transforming viewer behaviour watch the ABC Technology Explained video on the "new ways to watch TV" website >>