THEPLAYROOM is Omnilab Media's broadcast and digital services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
Team
CORA SPEAR
As a Senior Digital Business Leader, Cora is responsible for sales and marketing for the Playroom as well as leading 3 core divisions - Media Services, Interactive Services and Production Services. Cora's responsibilities include driving media and digital operations, business development, account management and marketing activities for the Playroom.
As a commercially minded Senior Executive with proven leadership skills across multi-disciplined teams, Cora provides strategic recommendations for content owners and Brands to extend their video IP to reach their commercial objectives. With over 15 years multi-platform experience, Cora brings a deep understanding of integrated brand communications, digital media, television production and post production. Cora has worked with leading digital agencies (including starting up and running her own successful award winning digital agency) international advertising agencies and production companies in senior digital roles including Ogilvy, McCann Erickson, Beyond Film and Television and Hyro Limited.
Cora’s deep understanding of the digital landscape and entertainment industry challenges, provides The Playroom clients with strategic recommendations to be able to fully utilise the Playroom’s services to maximise efficiencies and opportunities.