THEPLAYROOM is Omnilab Media's broadcast and transmedia services division. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out in Australia for world-class media brands.
Services
BROADCAST SERVICES

Whether you are an established broadcaster or looking to start-up a new channel, we can facilitate your channel's entire transmission requirements. Our Playout Suite is staffed 24 hours a day, 7 days a week and is connected by the latest fibre technology providing links to major sites across ANZ. We offer a reliable and efficient linear multi-format broadcast playout system to output a fully branded channel (SD and HD.) The Playroom is able to provide clients with tiered solutions meeting an extensive range of technical requirements.
Services include:
- 24x7x365 origination, monitoring, operations and engineering
- Commercial insertion
- Live integration
- Traffic and ingest services
- Quality control
- Archive management.
- Live Event capture/playout (SD and HD)
- On-air graphics (simple or complex)
- Disaster recovery / Channel continuity
QUALITY CONTROL
As our house standard, all source material is given a broadcast 5-point check including beginning, middle and end to verify the tape is correctly labelled, timecode is accurate and the content adheres to a broadcast specification suitable for digitisation. This is sufficient for most recently-produced material. We can also offer bespoke enhanced QC services dependent on client requirements such as additional spot checks and full automated reports.
VIDEO ON DEMAND AND SUBSCRIPTION SERVICES
We can provide Internet based hosted Video on Demand that supplies streaming service for previously broadcast over-the-air content.
MOBILE CONTENT DELIVERY
The Playroom is able to provide the management and formatting of digital content for delivery to mobile devices.
STREAMING LIVE
We are able to provide a continuous real-time feed of multimedia over the Internet to a destination device that renders playout, but does not store the received file locally.