THEPLAYROOM is Omnilab Media's broadcast and digital services company. We enable the commercialisation of video IP across multiple broadcast, IPTV and digital platforms. We are the only independent facility able to offer full HD broadcast play-out and associated media services in Australia for world-class media brands.
3 NEW HD CHANNELS FOR MOVIE NETWORK
The Playroom commenced broadcasting three new HD channels for The Movie Network from their advanced digital media hub.
As part of Foxtel’s $50 million pay-TV expansion, Australia’s leading digital broadcasters, The Playroom, flipped the switch on three new HD channels for The Movie Network channels on Sunday morning, as well as launching the Movie Network’s new Family Movie Channel (FMC).
From 15 November 2009, The Movie Network’s new channels Starpics 1 and Starpics 2, alongside existing channel Movie One, will reach audiences across Australia in high-definition via The Playroom’s state-of-the-art digital media broadcasting facility. FMC also launched on the same day in standard definition.
Located in East Sydney, The Playroom’s digital media hub is the most technologically advanced independent facility in Australia, capable of multi-casting digital content across a vast range of television, web, mobile and IPTV platforms. The facility and its unique workflow-based approach put The Playroom at the forefront of digital broadcasting and distribution.
Four years in development, The Playroom’s facility is a multi-channel, multi-platform operations centre that supports the distribution of all types of digital content across platforms from high and standard-definition television, to handheld devices, websites and content networks such as iTunes and airline’s in-flight systems.
Asked about The Movie Network’s partnership with The Playroom, Movie Network CEO, Tony Forrest, said: “The Playroom’s facilities are unique. In addition to broadcasting our new high-definition channels, The Playroom will also play a critical role in expanding our premium content services, allowing us to take full advantage of any digital media platform we require.”
The Playroom’s heavy investment in digital distribution technology is born of the belief that, as the media landscape continues to evolve across our television screens, computers and mobile devices, content distributors are going to require enormous flexibility and platform independence in bringing their product to their audiences.
From IPTV to mobile networks, new digital ventures will need to be seamless and The Playroom is able to deliver content in the ways that the digital future is going for both local and international distributors.
RELEASED 20 NOVEMBER 2009 SYDNEY AUSTRALIA